I agree. It’s just unfortunate it has taken them 3 years of trying to go it alone with their production, PR, and distribution to get to this point.
Honestly, when I was retailing figures online, Mego figures always flew out the door. There is a dedicated niche fan base who want them and gobble them up. As the archive numbers suggest, though, it’s in the four digits, not the five, six, and beyond digits.
I think this was the only realistic way they kept going. On demand, made to order, sold through an existing collectible platform.