I left that group because of the crazy prices. They keep sending me invites to rejoin. I got two on pre-order from my lcs and listed both tonight.
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I been selling my extra copies of the #1 & #2 issues for $12.50 and now $13.50. I had about 20 of each. There seems to be an interest lately. I’m down to about 10 of each. Do you think I should hold on to the rest or keep dumping them? I was thinking of holding on to 5 issues of each.
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I had originally list the 3rd print at 30 but than I started thinking I should hold it so instead of taking it down I popped it up to almost 70
What issues?
If you didn’t waste your money on the ratio variants for BRZRKR #1, looks like TFAW is having a massive discount sale on them, most at 75% off.
Sadly that CGC 9.8 Signed 1:1000 is still pretty pricey… 
Which now begs the question, why additional printings were made? I can apply common sense that some shops sold all their first printings but I can’t see a reason why or how it went beyond a second printing…
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Because they know new printings of books are hot, and they will sell?
Oh, I have zero doubts that BOOM! will print new “printings” as just a marketing technique to make their books seem “hotter” than they really are. They definitely know how to market to the FOMO and Spec crowds…
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So 97,500 copies returned?
Íf it wasn’t for the reprint I wouldn’t have been able to get that awesome foil 3rd printing of issue 1, so they can reprint all they want if the cover art is cool I’m a buyer 
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That same mentality is what almost destroyed comics in the 90s
key word is “almost” 
it’s a very different industry now and doing something like this isn’t going to make a huge difference when there were already 600k+ copies printed anyway. So for me I don’t correlate this to the 90’s nor see it being an issue going forward.
I think it is though. Yes, it’s not the 90s over again as things have changed since then but printing books and creating false demand is not the way forward I think.
Sure you like the new variant art but we just found out that 97k of that initial 600k were sent back (just a waste of paper, ink, shipping of said product to and from, back and forth, and production costs) all because they wanted to push retailers into qualifying for a 1:1000 which they didn’t have to return. Why not just come up with another or better way to market a super limited edition variant without the over production of another product they were hoping no one would bother returning?
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BOOM! just wants bragging rights on print number and sales. Now we got Image doing the same thing with Spawn (buy X, get Y), all because they love those gimmicky marketing terms they can thrown in press releases… It’s just dumb, all of it is just dumb. There’s no demand for 600k… they printed and sold 600k because retailers drooled over the idea of owning a 1:1000 signed by Keanu Reeves they knew could sell to suckers to cover most if not all of their cost of their order, then just send the rest back that don’t sell. Just bad for business… rant over!
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It’s not false demand, they disclosed the print run, they could have hidden that and created false demand but they didn’t they merely just made reprints, sure the 3rd print they f’d up with the way it was distributed but in no way do I see it as Boom creating fake demand for the book.
The media and collectors do that for them with little effort needed just like every other book, Boom just distributed it.
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No, the false demand is creating a variant (ratio/exclusive) by forcing retailers to buy X amount to get Y. That’s false demand for a product, when you buy based on qualifying amount on purchase for X to receive Y in return.
If retailers took pre-orders on the book from actual people interested with then maybe a few shelf copies, I doubt this would have even broke 100k print run as it’s an indie book, from a small publisher who rarely sells any other book that even comes close to 100k in size.
BOOM doesn’t distribute, they had the printers ship it to Diamond to distribute.
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Which is every comic with a ratio incentive.
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