Alright, I was still curious about how much action figures cost to make and stumbled upon this site: http://www.happyworker.com/toy-manufacturing/custom-action-figures
They claim typical 6" action figures if one is ordering 5k units can cost around $8-$12 each.
So let’s do the math based on some ballpark figures using Spawn Kickstarter backer numbers and up front charges.
So, lets just say for giggles that McFarlane Productions got a company to produce his prototype for $15 each, since it comes with accessories, a bit more plastic since it’s 7" and the packaging (which he could be throwing a few extra bucks in shipping costs to cover the packaging), he’s producing quite a lot so I’d assume it’s another buck or two when buying in bulk.
He’s also got over 11k backers (orders) so we can assume there might be some slight dip in production cost per figure now that it’s well over the 5k mark minimum.
So, if McFarlane was only producing 1 figure and not 3, at $40 each and he’s got 11,250 backers (at time of writing), that’s $450,000.00 total. If he’s paying $15 per figure at the manufacturing level, that totals to $168,750.00 for production costs. That nets him $281,250.00 profit roughly.
So now his backer numbers:
The $40 Backer Level:
4072 backers for 1 x 7" figure at $40 = $162,880.00 revenue and $61,080.00 production costs.
The $80 Backer Level that is 1 figure and Autograph (we’ll bump it at $16 production costs, the plate doesn’t seem like much to produce and Todd scribbling his name is free (maybe a few ink pens he’ll have to purchase to get the job done):
1706 backers at 1 x 7" figure and autograph at $80 = $136,480.00 revenue and $27,296 production costs.
Now the big winner for Todd, 1 figure is $40 but 3 of them are $160, essentially bumping the price to $60 each for the figures. For giggles, let’s just assume these to produce are $20 each since he’s throwing in 2 extra heads as well and the autograph):
5416 backers for 2 x 7" figures at $160 = $866,560.00 revenue and $324,960.00 production costs.
So we add it all together and minus the cost to produce: 1,165,920.00 Total money in based on the backers and based on the units sold, going to roughly be $413,336 to produce the figures. That puts the profit at $752,584.00 and when doing these calculations, the total amount shows $1,476,862.00, so there’s people donating to the kickstarter without recieving a perk or figure. So add another $310,942.00 to the profit total… which is now around the $1,063,526.00 range…
So yeah, this is all assumption but I think it’s a nice ballpark figure to base what McFarlane is likely making off this kickstarted when all said and done. Now, we can assume the production of the comic or cover art will minus from the total but I don’t think it’s going to make that big a dent in his overall production costs. This is also assuming that his 7" figures will be in the $15 range, the more he makes the less they likely cost so I think I added enough buffer to these figures.
All in all, not a bad payday and he’s not even having to put up the costs up front to produce, the backers are…