Todd McFarlane Announces Spawn Universe

This is apparently going to be a shared universe with multiple series outside the main Spawn series. Collaborative creators include Art Adams, J. Scott Campbell, Greg Capullo, Donny Cates, Jim Cheung, Mike del Mundo, David Finch, Aleš Kot, Sean Gordon Murphy, Ben Oliver, Frank Quitely, and more.

Today, Image Comics’ President Todd McFarlane announced his bold attempt at creating his own multi-character, interconnected comic book universe. His stated goal is to establish a shared fictional universe over time in the vein of what the other comic industry giants, Marvel, and DC Comics, have accomplished with their comic book universes.

The announcement was given by McFarlane during a first look presentation at the Direct Market Retailers at the Annual ComicsPRO Conference.

The character Spawn, created by McFarlane, will be at the forefront of the initial launch of new titles, but the long-term goal is that Spawn will become but one of many characters that will succeed not only in the comics industry but in many mediums across the globe.

McFarlane will capitalize on the twenty-eight-year success story of Spawn, which has seen sales increase between 150 to 600% from pre-pandemic orders. The Spawn title currently is a top 5 monthly selling title on the Diamond Distributors Top 100 Chart. Recently, a new release of a Spawn figure on Kickstarter set a new Kickstarter record, in its category, for raising just under $3.5 million in 30 days. That figure was also recently awarded the prestigious People’s Choice 2021 Toy of The Year (TOTY) by The Toy Association, Inc.

As part of his announcement, McFarlane announced four new titles coming out in 2021, with three of them continuing as regular monthly titles, meaning that there will be an opportunity for fans of the Spawn character and his new expanding world to get their stories from it on a weekly basis instead of just twelve times a year.

"The simple question is this: DC Comics started a shared universe in the late 1930s. Marvel Comics began theirs in the early 1960s… so, can lightning strike a third time beginning in 2021? I personally do not have the answer to that question right now, but the only way to get an answer to that question is to make the attempt in the first place, "said McFarlane, Image president, and Spawn Creator. "This is a long-intended plan that will need the help of dozens and dozens of creators to help create hundreds and hundreds of characters. And then to reward those creators if any of their ideas pay off in a big way outside of the comic industry. The quest isn’t to have our ideas exclusively live in the comic book industry but to have merit and value outside of that industry as well. My character Spawn has been an example of what can happen with creation… so, what are the possibilities if hundreds of creations are brought together?
Marvel and DC Comics have shown us that a collective group of characters, together, in a shared universe can resonate globally. I think it is time for David to attempt to join the same arena as the Goliaths of the world."

In June, in what McFarlane is calling “2021 the Year of Spawn,” comic retailers will be able to order SPAWN’S UNIVERSE #1. This will be a book that will set the stage with a story that will then spill out into the other new monthly titles. The first title will release in August with a book called KING SPAWN #1. The character Spawn will now join the rare company of stalwart characters, like Superman, Batman, and Spider-Man, that will have multiple monthly books for the same title character. It will also mark the first time in twenty-eight years that anyone can buy a monthly issue #1 Spawn book. It gives McFarlane hope of reaching a new generation of readers that missed out on the initial launch of the Spawn back in 1992.

In October comes the second new monthly called GUNSLINGER SPAWN. This title character has been a huge hit among the fanbase over the past year, and each of his appearances has garnered enthusiasm at the stores and online.

Finally, there will be a new #1 team book, which will band five characters together to fight against forces too big for any of them to take on alone. That book is titled THE SCORCHED. Spawn, Redeemer, Gunslinger, Medieval Spawn, and She-Spawn begins the group’s adventures. However, McFarlane promises a rotating cast of heroes over the coming months to keep the roster of heroes fresh. He also said that he would be bringing in new major villains into the fold, too.

To lend a creative hand on some of this expanding list of titles, McFarlane has recruited an all-star list of comic book creators such as Art Adams, Jason Shawn Alexander, Carlo Barberi, Brett Booth, J. Scott Campbell, Greg Capullo, Donny Cates, Jim Cheung, Mike del Mundo, Javier Fernandez, David Finch, Jonathan Glapion, Kevin Keane, Aleš Kot, Puppeteer Lee, Sean Lewis, Sean Gordon Murphy, Ben Oliver, Stephen Segovia, Paulo Siqueira, Marc Silvestri, Marcio Takara, and Frank Quitely, as well as others he will be announcing in the coming months.

All of this just continued to build on the mythology of Spawn and his world. The original SPAWN book is one of the world’s bestselling and longest-running comics, with over 100 million copies sold in more than 120 countries.

In 2019, McFarlane made history with the release of the historic SPAWN #300 and record-breaking SPAWN #301. These milestones have earned McFarlane the Guinness World Records title for the world’s longest-running creator-owned comic book series. SPAWN #300 became the 2nd highest-selling comic title and was also the only character to place two of its issues in the Top 11 for highest-selling issues for that year.

A new movie of SPAWN is currently in development with BlumHouse Studios, Jamie Foxx, and Jeremy Renner, all attached to the project as McFarlane will be making his directorial debut on the film when it goes into production.


Of course he has to mention his record breaking #300 for Spawn… :man_facepalming:


I’m shocked it has taken him this long.

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Yeah, should have done this what… 20 years ago, when people would have actually cared?

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does medieval spawn, curse of spawn and sam n twitch count from the 90s ?

and what percentage of spawn buyers actually read the book?

Unless the Toddfather is now refering to himself in the third person, the ‘#300 mention’ wasn’t written by Todd.

I’d say most of them. Why would you buy Spawn if you weren’t reading it?

I’m sure he asked them to throw it in there… :wink:

Like a lot of comics, there are a huge amount of collectors that buy and never read them.

I’ve given a go recently on Spawn, I wouldn’t recommend reading it… it’s just not that good. The writing is horrible…

Maybe he’s thinking: 1) comic properties on the screen have never been hotter; 2) I have a new Spawn movie coming out; and 3) I can strike while the iron is hot and maybe reinvigorate my comics brand when the movie comes out.


That movie is never going to come out… let’s be honest with ourselves… :wink:


You think that applies to runs of random characters? I could see that on a book to book basis, but do that many ‘collectors’ continuously buy monthly titles and not read them? I’m not arguing, Poyo. I’m genuinely curious…and it is rhetorical.

I would talk with a lot of collectors (who were Wednesday regulars) when I’d hit the shops every Wednesday that were purely collectors and didn’t read the actual books they were buying.

Do I have actual numbers, that would be impossible. But yes, I’d imagine there’s way more than we likely realize out there.

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I buy spawn like crazy. Always read it on my iPad unless I get a damaged copy. This is the way

Excited as hell for the spawn-verse



Dont forget his toys as well. I’m heavy in a few if the action figure groups and Spawn figures are hit and have been hot for a while. More characters can only help the brand.

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I’m excited. True that the current Spawn book is a little dragy but that’s why he has Cates now to Recon with the Spawn world lol

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Was hoping to hear Angel Medina mentioned. Incredibly nice guy, amazing artist, responsible for some of the best work ever done on Spawn, & technically created Gunslinger Spawn.
Wonder if they didn’t see eye to eye on something at some point?

I look forward to an Avenger’s style team of Spawns.

I mean, I don’t look forward to it, but I expect it.

The chain gang?