Diamond’s discount tiers range from 35% to 59% off cover price although I suspect some of the giants have negotiated bigger or better deals.
Stores pay shipping on the weight and number of boxes delivered so that can vary anywhere from maybe a nickel a book to as high as 22 cent a book sometimes on smaller orders with COD terms.
Most ship in a board and bag that costs extra also.
$60 should be about break even for many stores for the 25 copy ratio. At that point all the profit potential falls into how many of the 2nd Printing copies you can sell and at what price? Keep in mind a $60 E-Bay sale may have $9 or more of that going to PayPal and E-Bay in fee’s so $60 might not cover it by itself.
Even if the store cannot sell any of the 2nd Printings, the purchase of 25 copies plus the ratio adds $129.74 cent to the Marvel order totals that the future discount tiers are based on so it helps to keep those discounts up or increase them in the future for other items or at least reducing the cost of unsellable inventory in the future. An easy example, the shelf right beside the empty spot where Marvel Comics Presents was stacked up and falling off the shelf Wednesday morning, is an even bigger disaster of unsold copies of Marvels which is a reprint of an existing series where the new comics are costing more than what the original prints with the cool acetate covers have been selling for the last decade or so. ( I knew I should have skipped ordering that reprint series until it’s offered in the True Believers $1 line.)
Up until Midnight Monday stores can go directly on Diamonds website and increase their orders for MCP6 2nd so don’t fall for the E-bay ad’s flashing “LAST COPY” today.
Overall the 2nd Printing sounds like it’s an easy bet to surpass the low print run of the 1st Print.
#5 on the other hand has 2 separate pages where she appears on. Some are calling it cameo, others are saying since it’s multiple panels/pages it counts as 1st Appearance.
#5 hasn’t been offered for a 2nd Printing so for now at least it should end up being the issue harder to acquire in the future with only 15,000 copies out the door the 1st month according to Comichron. (You’ll have to add the invoice totals from Comichron for June and July now that it’s sold out at Diamond to figure out total print run.)
What worries me is this is before FOC and I think he peak hype is now…this 1:25 may go the route of Immortal Hulk 2nd print 1:25.
There are some differences. IH 16 second print ratio wasn’t new art, it was a recoloring of the original ratio. This cover should actually count as 1st Cover appearance!!!
Nothing special happened in IH 16’s story, good story but no 1st’s so to speak of so the standard cover had no reason to sell high and still hasn’t. This book has other perks as well from other stories Alana and some of the others who have read it can tell you more about and for that matter, it sounds like most of issues 1 to 5 do as well.
Peak hype as you put it may not have happened yet outside the die hard speculators. They haven’t given her a name yet so with 3 more issues to come at least in this story she should continue to get more word of mouth spreading around as she does more and we learn more about her. The additional Printing will bring more exposure as stores advertise the later printings arrivals and they start popping up on weekly arrival lists. Every time Immortal hulk got a number of reprintings, sales for the series and keys increased. any advertising/increased exposure is a good thing.
Long term I would imagine it settling into a $40 to $50 window for RAW copies of #6 but I see room for #5 to move a good bit more, especially with the undercutters now setting in and dumping copies when some count it as more than just a cameo since it has her on TWO pages in #5. Anything higher than that is going to depend of what Marvel comics or the MCU does with her. They could Bendisize it or develop it in a way that she becomes a major key that’s popular in the future. Noone knows yet which way Marvel will go which is why it’s speculating/guessing. With prices already beyond the $50 price #5 seems like the safer bet to me now, lower buy in for the investment right now which leaves a bigger long term gain potential. The #6 Ratio if you want a little more risk with a little more potential upside. Any of the above if you can find a store with their head in the sand that doesn’t follow CHU and has them on the shelf at cover. Double cover for any of the issues due to the low print run isn’t outrageous for a low print run series with this much rub/damage reported. Sounds like all 9 will be in demand for a years if they don’t Bendisize on the back end.
If you have a store subscription service with great discounts on 7 thru 9 you might put a few dollars there as well. I imagine many stores like myself have sold out of everything but the FREE copies of #3 by now so there’s no reason to shelf stock heavy on 7, 8 and 9 without something specific announced. I had already cut back my order for #7 to only one copy for the shelf and I don’t have a reason to increase it at this point other than spec potential for name and more on the origin side.
